“Raw material in, daily posts out” is easy to say and genuinely useful to see broken down. Here's what actually happens between an SME dropping a folder of phone photos into Agenci and a week of posts appearing on their feed.
Step 1: Collect whatever you already have
There's no requirement for professional photography. Product shots taken on a phone, a customer's video review, a voice note recorded while closing up shop, even a rough WhatsApp caption you typed and deleted — all of it is usable raw material. The intake is intentionally low-effort, because the whole point is removing the burden from your side.
Step 2: Sort and match to your brand kit
The workflow reviews each piece of raw material against your brand profile — tone, colours, past captions, product catalogue — and groups it into post-sized ideas. A single video might become one Reel and two still-image posts pulled from its best frames.
Step 3: AI drafts the caption, hashtags and graphic
For each grouped idea, the AI drafts a caption in your brand voice, suggests relevant hashtags based on what's performing in your category, and applies your visual templates (fonts, colours, logo placement) to any graphic elements. Nothing is generic stock content — every draft starts from your real material.
Step 4: You approve, edit, or skip
Every draft lands in a simple review queue. A one-tap approve publishes it as scheduled; a quick edit adjusts wording or timing; a skip removes it from the calendar. This step usually takes an SME owner five to ten minutes, once a day or a few times a week — not hours.
Step 5: Scheduled, multi-platform publishing
Approved posts go out automatically at the best time for each platform — Instagram, Facebook, TikTok, LinkedIn or X — without anyone needing to log in and hit publish manually.
Step 6: A weekly report closes the loop
Every week, a short report shows what was posted, how it performed, and what raw material worked best — so future weeks get sharper, not just busier.
Curious what this looks like for your own business? Send us a sample of your raw material and we'll show you a draft week of posts before you commit to anything.